UGC agency for South African ecommerce brands

Real people using your product, filmed like they mean it. We find the creators, brief them properly, direct the shoot when it matters, and put the content straight into your ad account.

Why our UGC performs

  • It's made for ads, not for the creator's feed. Every video is cut to stop the scroll and sell in the first three seconds.
  • Real people only. We don't use AI faces, AI voices or stock footage. It's a standing clause in our contracts.
  • The results come back to the brief. We run the ads, so we know which angles win and brief the next round on that.

What's included

  • Creator sourcing. We find and vet creators who look and sound like your customer, not whoever has the most followers.
  • Briefs that get usable footage. Hooks, the claims that matter and a shot list. Creators get direction, not a vibe.
  • Directed shoots. For hero products we're on set, at our Kloof Street studio or on location.
  • Edited for ads. Several hooks per video, 9:16 first, subtitles burned in, cutdowns for every placement.
  • Usage rights agreed upfront. Paid usage is signed with every creator before the shoot, so there are no surprises later.
  • Straight into testing. Our paid channel owner runs the content on Meta the week it's delivered.

How we run it

  1. Brief. We work out what a customer needs to believe before they buy.
  2. Cast. You approve a shortlist of creators.
  3. Shoot and edit. Directed where it counts, cut for ads.
  4. Test and reorder. Winners get reshot with new hooks. Losers teach us what to brief next.

Who it's for

A good fit. Ecommerce brands with a product people hold, use or wear, doing R100,000 or more a month online, or R300,000 or more a month overall.
Not a fit. Brands looking for an influencer reach campaign. That's a different job with a different measure.

FAQs

Q1: How many UGC videos do I get a month?

It depends on your spend and how fast we're testing. We scope it on the call, and we'd rather make fewer that test properly.

Q2: Who owns the content?

You do, within the usage rights agreed with each creator.

Q3: Are creator fees included?

Creator fees are billed at cost. You see exactly what each creator is paid.

Q4: Can I choose the creators?

Yes. You approve the shortlist before anyone shoots.

Get UGC that's built to sell

Book a call. We'll look at your current creative and tell you where UGC would move the numbers.

BOOK A CALL